Malleable
AI SAAS
AI SAAS
AI SAAS
As the founding designer, I crafted Malleable's entire visual experience, from intuitive product interfaces to compelling brand touchpoints, while building a design system that scales with the company's growth.
Role
Founding Designer
Founding Designer
Design Focus
Brand Strategy, Website Design, Ad Design
Brand Strategy, Website Design, Ad Design
Timeline
8 Months
8 Months
Year
Winter 2024
Winter 2024
UX/UI Challenge
UX/UI Challenge
UX/UI Challenge
Revenue teams often waste time and make poor decisions due to manual processes.
After identifying critical pain points through market research, I spearheaded the entire product development lifecycle. This included conducting TAM analysis, competitive research, feature prioritization, and wireframing. I later hired and managed a product designer while working closely with developers to ensure technical feasibility. The UX/UI process culminated in beta testing with 10 users to optimize the final product.
Our MVP evolved significantly from its initial concept. We started with three potential approaches, but ultimately discarded two of them after months of exploring and refining the product's value proposition. The original concept targeted sales professionals - specifically SDRs, outbound agencies, and account executives. However, after testing multiple designs and feature sets, we pivoted away from this sales-focused direction. Our current version has found its footing with a different audience, and we've validated strong product-market fit with this new user base.
After identifying critical pain points through market research, I spearheaded the entire product development lifecycle. This included conducting TAM analysis, competitive research, feature prioritization, and wireframing.
I later hired and managed a product designer while working closely with developers to ensure technical feasibility. The UX/UI process culminated in beta testing with 10 users to optimize the final product.
Our MVP evolved significantly from its initial concept. We started with three potential approaches, but ultimately discarded two of them after months of exploring and refining the product's value proposition.
The original concept targeted sales professionals - specifically SDRs, outbound agencies, and account executives. However, after testing multiple designs and feature sets, we pivoted away from this sales-focused direction. Our current version has found its footing with a different audience, and we've validated strong product-market fit with this new user base.
Phase 1 Outcome
Phase 1 Outcome
Phase 1 Outcome
Led end-to-end product development from research through beta testing, transforming initial concept into a user-validated MVP.
Led end-to-end product development from research through beta testing, transforming initial concept into a user-validated MVP.
Led end-to-end product development from research through beta testing, transforming initial concept into a user-validated MVP.
Key Metrics
10 beta users onboarded and actively testing
5 core product features prioritized for MVP
3 major competitor gaps identified and addressed
2 design iterations completed based on user feedback
Marketing Challenge
Marketing Challenge
Marketing Challenge
Design a high-conversion website that effectively communicated value to our target audience.
Design a high-conversion website that effectively communicated value to both SalesOps and RevOps audiences.
I led the website design process to transform our app's UI into a conversion-focused site. Through careful research, I identified and addressed key audience pain points including data management complexity and workflow inefficiencies. The process involved crafting targeted messaging, conducting extensive A/B testing, and implementing an intuitive layout that resonated with both user segments. I also animated a simple yet engaging walkthrough of our MVP that doubled as a demo for website visitors.
I led the website design process to transform our app's UI into a conversion-focused site. Through careful research, I identified and addressed key audience pain points including data management complexity and workflow inefficiencies.
The process involved crafting targeted messaging, conducting extensive A/B testing, and implementing an intuitive layout that resonated with both user segments. I also animated a simple yet engaging walkthrough of our MVP that doubled as a demo for website visitors.
Phase 2 Outcomes
Phase 2 Outcomes
Phase 2 Outcomes
Achieved 15% higher click-through rate through strategic A/B testing and audience-specific messaging.
Achieved 15% higher click-through rate through strategic A/B testing and audience-specific messaging.
Achieved 15% higher click-through rate through strategic A/B testing and audience-specific messaging.
Key Metrics
15% increase in CTA click-through rate
2 distinct audience segments addressed
3 major pain points addressed and resolved
Multiple A/B tests completed on copy and placement
