Studeo AI
At Studeo, I lead the development of visual marketing strategies, driving the creation of performance ads, website designs, and landing pages to improve MQL generation.
Role
Marketing Designer
Design Focus
Website Design, Ad Design
Timeline
2.5 Years
Year
2022 —
Streamlining messaging and boosting conversions.
Directly align with real estate marketing needs, focusing on pain points like standing out, selling faster, and winning more clients.
Integrated sleek, luxury property visuals with minimal text to avoid overwhelming users, while maintaining a high-end feel.
Highlighted key features, including analytics and pre-made templates to streamline content creation for top performing realtors.
Added a dedicated FAQ to quickly address potential concerns, reducing friction for visitors.
Made pricing clear and visible on the site, eliminating the need for users to fill out forms just to get details.
Precise targeting by overhauling visuals and messaging.
Targeted top-performing real estate agents (the 1%) for stable, long-term revenue.
Showcased luxury properties, used short-form headlines, and simplified UI with minimal text.
Tested dark/light modes, testimonials, and sleek mock-ups, reducing CPC by over 30%.
During my time at Studeo, we’ve placed a strong emphasis on dynamic video content for marketing. Given our tool’s interactive nature, motion graphics have become essential in creating marketing materials. I’ve contributed to three animated explainer videos and several short-form animated ads. Most recently, I was responsible for creating an explainer video for our revamped website launch.
I was given a rough script draft by the marketing team, from which I created a storyboard outlining the visuals. To enhance the video’s visual positioning and messaging, I reviewed competitor videos and identified areas for improvement. After collaborating with various stakeholders and incorporating feedback from the sales team, we finalized the script. This process took about 2-3 weeks, with input based on customer calls, pain points, the sales process, and our target audience.
Over the next few weeks, I focused on the motion design, going through multiple feedback loops with the creative and marketing teams until the video was finalized. I outsourced tasks such as voiceovers using AI tools and added movement to still images where possible.
Our goal was to position the brand as innovative, luxurious, and strategic. I ensured the explainer video maintained a cohesive look that aligned with these values while highlighting Studeo's features and the benefits for our potential customers.
